“You don’t need more genius. You need less resistance.” – Seth Godin

I love this quote. It’s one we use in our How to be a Productivity Ninja workshop.

It tells us that our genius is already there. We don’t need to find it, we just need to free it from the resistance that’s got it shackled.

But what’s the opposite of resistance?

Is it flow and ease? That’s one way of looking at it for sure, and there are definitely ways of making things smaller, easier, and less scary to reduce resistance.

What about irresistibility?

I was chatting to a friend of mine recently, Jennie HK, who’s business is all about Irresistible Living or as she describes it, “living a life that excites the pants off you!”

One of her favourite questions is: “What would be an irresistible way of doing this?”

She asked herself this recently when she was resisting running some webinars. The answer led her to create The Irresistible Roadshow – Google Hangouts from 5 different locations in 2 months. First stop Morocco, then Lanzarote, and next in Chamonix, The French Alps.

How’s that for irresistibility huh?

What makes this solution perfect for Jennie is that she is a total travel fanatic. She has shaped her own life and business around travelling, and she had reason to be in all those places anyway. It wasn’t a pipe dream. Suddenly something that she knew she ‘should’ do became something she couldn’t wait to do.

Irresistibility overrides resistance. It might still be hard work or scary stuff, but when you turn up the irresistibility, that stuff stops stopping you.

You power through the tough parts, put up with the mundane and find ways round the challenges because quite frankly, you can’t wait to do it.

So here’s my question to you, for whatever you’re resisting this week:

What would be an irresistible way of doing this?

I’d love to see what you come up with as you play with this. Feel free to share in the comments below!